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Brake launches driver eyesight campaign

10/05/2011 11:50

Brake launches driver eyesight campaign

Road safety charity Brake is urging fleet managers to ensure that their drivers are given regular eyesight tests.

The Fleet Safety Forum, a division of the independent organisation, has released a new Look Sharp poster and guidance campaign pack emphasising the importance of the tests.

According to the group, every year over 12 million people in the UK who are due a test do not have one, and it estimates that one in six motorists cannot see well enough to pass a basic eyesight test.

Caroline Perry, marketing manager at Brake, said: "Fleet managers must address the issue internally and consider their drivers' eyesight as part of their wider fleet safety strategy.

"Being an experienced and skilled driver is meaningless if a driver is unable to spot hazards."

The Look Sharp campaign pack is available for free to the first 50 companies who place orders.

Brake has a number of celebrity supporters, including presenter Lorraine Kelly, children's author Jacquieline Wilson and former F1 driver Eddie Irvine.