09/12/2021 10:11
The dealership, on Sir Frank Whittle Road in Derby, has been renovated as part of the Nissan Retail Concept, which has introduced a refreshed version of Nissan’s iconic red signage and an enhanced delivery area that amplifies the excitement of the key handover process.
A new digital car configurator system will give customers the chance to create a custom specification, while tablet computers will allow them to easily navigate the service process. Customers will also be able to make use of a new visitor area, which has been fitted with new sofas and workspaces, complete with USB charging ports and top-of-the-range coffee machines.
Andrew Moss, General Manager at Bristol Street Motors Derby Nissan, said: “The refurbishment looks fantastic and gives us a truly modern space to best represent Nissan’s innovative vehicles.
“The new digital configurator lets you create a vehicle that suits your own individual requirements and budget - from alloys to SatNavs, and from seat fabric to mobile connectivity, they are completely customisable.
“Our new coffee lounge is a fantastic space too. So many people are working remotely or on a hybrid model, so it simply just makes sense to offer an area for customers to work. We want to make bringing your vehicle for a service as hassle-free as possible, so enabling customers to work while waiting for their vehicle helps minimise disruption to their day.”
Robert Forrester, Chief Executive of Bristol Street Motors, said: “More people than ever are researching vehicles online prior to making a purchase, but there is still a huge demand to see vehicles in person before they make a decision.
“It’s really important that our dealerships offer the best of both worlds, with digital technologies integrated into the real-life buying experience. We want to offer customers the sales experience that suits them best as an individual.”