29/07/2014 09:12
The Ford Fiesta ranks as the UK's best-selling vehicle of all time.
The model has exceeded 4,115,000 sales since it was first introduced in 1976, overtaking the Ford Escort, the previous record holder, with 4,105,961 registrations through its lifetime.
There are numerous technical advancements to the Fiesta since the original. For example, it would now take more than 80 modern-day Fiestas to generate the same emissions of a single 1976 Mk1 model.
Mark Ovenden, Ford Britain chairman and managing director, said: "The Ford Fiesta has gone from strength to strength and today's car combines style, value, driving dynamics and remarkable technologies such as the multi-award-winning 1.0-litre EcoBoost engine. It continues to outsell its nearest retail competitor by more than two to one and that really tells the story of this extraordinary car."
The Fiesta has been a huge technical journey. The turbo-charged 1.0-litre EcoBoost engine, named International Engine of the Year for a third consecutive year, proves popular as the choice for more than 40 per cent of Fiesta buyers in the UK.
Ford celebrates Fiesta's sales success at this years Commonwealth Games where it is official vehicle sponsor. Netball competitor Sasha Corbin, one of Ford's athlete ambassadors, chose a Ford Fiesta for the Games one of the 1,120 Fords supporting the event in Scotland this month.
by: Danielle Bagnall