28/01/2011 11:45
Ford was the most popular vehicle manufacturer in the UK in 2010 for the 34th consecutive year.
According to the Society of Motor Manufacturers and Traders, the market remained more or less flat last year, with motorists buying a total of 1.9 million cars and 300,000 commercial vehicles.
Despite the economic downturn and a competitive second half to the year, the company came out on top, securing a 15 per cent share of the market.
Now the firm is hoping to maintain that momentum in 2011 through the popularity of the Ford C-Max, released late last year.
It also predicts that the all-new Ford Focus will be a hit among UK motorists when it reaches dealerships in March.
Commenting on the new Focus, Ford of Britain sales chief Jon Wellsman stated: "This is probably our most important launch for more than ten years, when the original Focus was launched.
"This year we expect to sell 80,000-90,000 models, split evenly between petrol and diesel."
In related news, the Ford S-MAX recently won the BusinessCar Multi-Purpose Vehicle of the Year award, voted for by readers of the magazine.