04/06/2013 15:23
Mazda's vehicles have been popular among those looking to reduce their carbon footprint thanks to its SKYACTIV technology, which shows that being green does not mean making driving less fun.
Jeremy Thomson, managing director of Mazda UK, explained how the innovative system allows the brand to stand out from competitors.
"We have always produced cars that people want to drive, cars that stand out from the crowd, and this continues with our new standout products, Mazda CX-5 and Mazda6, which have been tremendously well received," he said.
SKYACTIV itself is a series of technological advancements in Mazda's vehicles that boost fuel efficiency. New engines, transmissions, chassis and bodies all come under its umbrella.
It comes as standard on all of the brand's sixth generation models, the Mazda CX-5, the Mazda6 and all future models.
The technology won the What Car? Ultra-Low-Carbon Award, further cementing the fact that motorists do not have to downsize to go green.
Mr Thomson explained how this prize really gave the brand "eco-credibility".
Posted by Louise Clarke