Motability Gets New Look In Latest Rebrand

08/11/2024 16:07

The rebrand hopes to make the Motability Scheme’s offering clearer to both existing and future customers.

If you’ve recently visited the Motability Scheme website, you may have noticed a few changes.

That’s because Motability has recently undergone a rebrand, with several key updates made to give it a refresh. Read on to find out what’s changed and why.

Motability’s new look

In October, Motability announced the following changes to its brand:

• A new logo – now including the organisation’s full name
• Design updates – including bold colours, designs, and a new font
• Updated layout – presenting information more clearly to customers

 

You’ll notice the brand’s new logo in the top left corner of the website and should hopefully find things easier to read thanks to the new font.

Reasons for rebranding

So, what were the reasons for updating the brand? Recent research showed that some customers were unsure how exactly the Scheme works and what is included.

With over 800,000 customers currently on the Scheme and over 2 million people eligible to join, the need for clarity was paramount.

This led to the new Motability brand refresh, with the hopes of making the Scheme clearer and easier for everyone to understand. The new logo is modern and digital-friendly while reflecting movement, and the font is easier to read.

With the new brand, the Scheme hopes to appear:

• Clearer, more positive, and distinctive
• More digital-friendly and accessible to all
• Representative of all disabilities across a diverse base of customers

 

The website is still in the process of being updated, so don’t worry if some things don’t match up, as this will all be updated in time.

Your all-inclusive package

While the Motability brand may have changed, there’s one thing that hasn’t – and that’s your all-inclusive Motability package.

Here’s a reminder of the fantastic benefits you receive as a Motability Scheme Customer:

• Insurance for up to three named drivers
• All servicing and MOT including any repairs
• RAC breakdown cover and roadside assistance
• The use of a brand-new car every few years
• A 60,000-mile allowance during your lease
• Specialist adaptations if required

 

If you choose an electric Motability car, you could also be eligible for a free home charge point including standard installation. If this is not available, Motability will give you a subscription to the bp pulse network, bringing you access to over 9,000 public charging points.

Here for your Motability journey

At Bristol Street Motors, we’re here for all your Motability needs. Whether it’s finding your next vehicle or maintaining it, our Motability specialists and expert technicians are here to help.

Browse our wide range of Motability cars in stock from top manufacturers – from BYD and Citroen, to CUPRA, Dacia, Ford, Hyundai, and many more.

Book an appointment at your local Bristol Street Motors Motability retailer or start your search below. Need inspiration? Check out our A-Z guide of new models set to join the Scheme next year.

Browse Motability cars