03/10/2012 16:54
The exclusive 100 Best Global Brands report for 2012 from Interbrand has been released, which features a number of car manufacturers appearing high up in the list.
One of the most successful companies in this year's report was Nissan, as the Japanese car maker's brand value jumped by 30 per cent in the past 12 months.
Furthermore, Interbrand awarded the firm with the accolade of being one of the top rising brands around the world this year.
Such achievements were made even more impressive by the fact that Nissan had to recover from Japan's devastating earthquake and tsunami in March 2011, as well as adjust to survive the global economic crisis.
Interbrand commented in its Best Global Brands report: "Nissan recovered quickly from last year's natural disasters in Japan and grew its market share - credit its ability to push the envelope on innovation and create bold vehicle designs like that of the Nissan Juke.
"Nissan's ability to overcome challenges and continually innovate caught the attention of consumers and helped its brand value to increase by 30 per cent."
The Japanese car maker was not the only firm in the motoring industry celebrating from Interbrand's report, which calculates a brand's financial performance, the role it plays in influencing consumer choice and the strength it has in achieving a premium price or secure company earnings.
Ford was ranked number 45 in the 100 Best Global Brands reports for 2012, with Interbrand pleased with the improvements the American car maker is making on its MyTouch, in-car communications and entertainment system technologies.
Meanwhile, Hyundai was applauded for investing in various global brand campaigns and enhancing its impact in the digital world. Both of these elements helped the South Korean company rank in at number 53 on the Interbrand list.
Commenting on the motoring industry as a whole, Interbrand stated that vehicle firms "are becoming more attuned to the emotional connection consumers have with their cars."
Posted by Craig Salter