15/04/2013 15:34
Quality cars such as Renault Clios often don't need much marketing because, after all, quality will always sell well anyway.
However, the French car maker has been given a boost with the news that its recent viral video adverts garnered more than four million views on YouTube, helping showcase the vehicles even more.
The videos involved drivers pressing a made-up Va Va Voom button which then led to shocked drivers getting an eye-opening local sightseeing tour while driving around the latest iconic Clio.
As a result of having the videos posted on the firm's 'most popular' section on YouTube and being shared on sites such as Twitter and Facebook, they have enjoyed immense reach.
As a result, new interactive videos have been released which the company hopes will achieve similarly positive results.
This will allow drivers to enjoy a Va Va Voom test drive of their very own from the Clio’s passenger seat or, in reality, while sat on the sofa, or, on the move.
The 360-degree interactive version of the video will include hidden features as well as added car details.
Matt Lamprell, the firm's digital brand communications manager, said the videos have been a success in advertising the Clio to consumers.
"We were really keen to find a way to showcase the new Clio in an innovative way online," he explained.
"We’ve definitely achieved that with a phenomenal response in the first two weeks. Achieving almost four million views in such a short space of time has surpassed all our expectations.
"They went ‘viral’ with one million views within 48 hours of launch, peaking at just under a million views in a single 24-hour period over the Easter weekend."
In the newest video, 'virtual drivers' see themselves transported from a London side street to Paris where this is dancing and live music taking place.
"With this interactive version, now we're giving people the opportunity to experience a Va Va Voom test drive in New Clio for themselves," Mr Lamprell added.
"Hopefully it will be a memorable experience!"