05/08/2015 13:57
TV presenter and DJ Zoe Hardman is to drive from London to Ibiza in the new SEAT Ibiza later this month, whilst creating an Ibiza soundtrack along the way.
From the 22nd to the 26th August, Zoe will take to the wheel of the Spanish-made supermini and make her way from the Mediterranean island to the British capital. The exclusive soundtrack will be created using a variety of different sounds sampled along the way, including that of the SEAT Ibiza itself.
The 32-year-old commented: "I am delighted to be working with such a stylish and creative brand and I absolutely love the new SEAT Ibiza. It's going to be so much fun to drive from Ibiza to London, creating our very own track at the end. I'll be posting tonnes of pictures and videos during the drive via my social media channels, so everyone can feel part of the experience."
A SEAT Ibiza party will be held in central London on September 29th, at which the soundtrack will be debuted.
Juliet Carrington, the Head of PR for SEAT UK said: "Zoe is the perfect fit for the new SEAT Ibiza, elegant, successful and independent. We chose to partner with Zoe, as we feel she really resonates with our target audience, of young, aspirational women. The Ibiza to London road trip and subsequent soundtrack is a fun and relevant way to promote the new car."
The new SEAT Ibiza 2015 is available to order now with prices starting from £10,000. It retains its recognisable, stylish exterior design, whilst including a host of new technological features. The redesigned dashboard with integrated touchscreen, features a USB connector, Bluetooth, audio streaming, navigation system and the option to link up to most smartphones. SEAT's Easy Connect with Full Link ensures seamless smartphone integration, making it the ideal car for a summer road trip.
The public will be able to follow the road trip using the social media hashtag #ibizatolondon.