Alfa Romeo announces warranty extension

09/07/2012 17:03 Share

British drivers in the market for new car deals could be tempted to think Italian after Alfa Romeo announced a new deal regarding its warranty.

The carmaker has revealed that it is extended its current three-year warranty on the popular MiTo and Giulietta models by a further two years, giving owners peace of mind for five solid years.

News of the deal comes just in time for the launch of the latest MiTo version - the TwinAir model - which is expected to be in high demand.

As well as all the styling that has become synonymous with the Alfa marquee, the new MiTo will also prove an attractive option for eco-conscious drivers.

This is largely thanks to its award winning 875cc twin-cylinder turbo engine with variable intake valve technology and CO2 emissions of under 100g/km.

Damien Dally, head of brand at Alfa Romeo UK, explained: "Our strategy for the brand is all about attracting new customers. However, we appreciate in the current climate consumers are more risk averse and likely to stay with what they know.

"The Alfa Romeo brand has always had a strong emotional pull but we also have complete confidence in its rational credentials and believe our new extended five year warranty provides the retail car buyer with complete peace of mind."

Under the terms of the new offer, Alfa owners will receive 36 months' unlimited mileage warranty, plus a further 24 months' mechanical warranty on all Alfa MiTo and Giulietta retail purchases.

Drivers looking to get behind the wheel of a new Alfa have been urged to book a test drive as soon as possible, with the deal only set to last until September 30th this year.

The news comes shortly after the legendary Italian carmaker turned to some of the biggest names in British music to create a buzz at its Goodwood Festival of Speed stand.

The manufacturer put on live shows by Tim Burgess and Mark Collins of The Charlatans and Steve Craddock of Ocean Colour Scene as part of its AlfaLive project.

Posted by Craig Salter