Brake launches driver eyesight campaign
10/05/2011 11:50
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Brake launches driver eyesight campaign
Road safety charity Brake is urging fleet managers to ensure that their drivers are given regular eyesight tests.
The Fleet Safety Forum, a division of the independent organisation, has released a new Look Sharp poster and guidance campaign pack emphasising the importance of the tests.
According to the group, every year over 12 million people in the UK who are due a test do not have one, and it estimates that one in six motorists cannot see well enough to pass a basic eyesight test.
Caroline Perry, marketing manager at Brake, said: "Fleet managers must address the issue internally and consider their drivers' eyesight as part of their wider fleet safety strategy.
"Being an experienced and skilled driver is meaningless if a driver is unable to spot hazards."
The Look Sharp campaign pack is available for free to the first 50 companies who place orders.
Brake has a number of celebrity supporters, including presenter Lorraine Kelly, children's author Jacquieline Wilson and former F1 driver Eddie Irvine. 