Bristol Street Motors Chooses Worcester To Open Its First BYD Dealership

Bristol Street Motors Chooses Worcester To Open Its First BYD Dealership

Bristol Street Motors has opened its first BYD dealership at Cosgrove Close, Blackpole, Worcester, co-located with Bristol Street Motors Worcester Ford.

This new venture includes a dedicated showroom for BYD vehicles, complete with a robotic assistant, with a shared workshop and service reception facilities with the existing Ford site, supported by specially trained BYD technicians.

This significant development has created four new jobs and will feature a range of BYD’s innovative vehicles, including the Atto 3, Dolphin, and Seal models. BYD, the world’s largest new energy vehicle manufacturer, continues to lead the industry in electric vehicle technology.

As the BYD range expands, the dealership is poised to grow, creating additional employment opportunities. BYD was one of the key sponsors of Euro 2024, further raising the profile of the fast growing manufacturer.

A standout feature of the new dealership will be the introduction of a robot assistant, arriving soon, which is designed to elevate the customer experience.

This futuristic assistant will greet customers, offer bottles of water, provide introductions to each vehicle and its specifications, and showcase vehicle videos. Impressively, the robot can autonomously navigate to its charging point or reception area and even entertain with singing and dancing.

Iain McDonald, General Manager of Bristol Street Motors Worcester BYD, commented: "We are thrilled to bring the BYD brand to our customers, offering them cutting-edge vehicles and exceptional service. It is a new venture from Bristol Street Motors but one which we are all very excited about. We will grow with the brand and it’s fantastic to be at the forefront of bringing BYD to the area.

“We’re planning an exciting event in September to introduce BYD and our new dealership to the region, but in the meantime the team, including the robot, is ready and waiting to meet customers.”

Robert Forrester, Chief Executive of Bristol Street Motors, added: "The launch of this dealership marks a significant milestone in our collaboration with BYD and our dedication to expanding our new energy vehicle portfolio. We eagerly anticipate the opening of our second BYD dealership in Gloucester later this year and look forward to a long and mutually beneficial relationship with the manufacturer."