Bristol Street Motors Ford Crewe Celebrated With Coveted Ford President's Award

Bristol Street Motors Ford Crewe Celebrated With Coveted Ford President's Award

Bristol Street Motors Ford Crewe has been honoured with the highly sought after Ford President's Award, recognising the dealership’s commitment to delivering outstanding customer experiences, strong performance, and operational excellence.

This prestigious accolade is awarded to Ford dealerships that go above and beyond, consistently surpassing sales targets while maintaining exceptional levels of customer satisfaction.

The award comes at an exciting time for the dealership, as Bristol Street Motors – part of the Vertu group – rebrands to Vertu in early April. The consolidation of the core motor retail brands part of the Group began earlier this month with their Scottish dealerships, formally part of Macklin Motors, coming under the Vertu banner.

Vertu proudly represents over 20 Ford dealerships spread across the country, plus several dedicated, approved Ford Service Centres.

Wayne Murray, General Manager at Vertu’s Crewe Ford dealership, said: “Receiving the Ford President’s Award is an incredible honour for us. It reflects the collective efforts of our dedicated team, who work tirelessly to provide the highest standards of service to our customers every day.

“We are thrilled to be acknowledged for our passion and hard work.”

Robert Forrester, Chief Executive of Vertu Motors plc, added: “This award is a testament to the exceptional standards upheld by the team at our Crewe Ford dealership.

"As we rebrand all our dealerships to Vertu, strengthening our nationwide network, we look forward to continuing our commitment to achieving excellence in both sales and customer service. We are immensely proud of this achievement and the team behind it.”

The Ford President’s Award highlights top-performing dealerships that exemplify excellence across all facets of their business operations.