Bristol Street Motors Lead the Way in Motorsport Sponsorships

22/09/2022 16:27 Share

Bristol Street Motors has demonstrated its dominance across motorsport partnerships with W Series drivers Alice Powell and Jessica Hawkins taking part in a special event at Thruxton Circuit.

The Click2Drive Bristol Street Motors Racing W Series Team duo competed in a karting challenge against Bristol Street Motors’ other racing team - Bristol Street Motors with EXCELR8 TradePriceCars.com - which was represented by leading British Touring Car Championship drivers, Tom Ingram, Tom Chilton and Daniel Lloyd.

The leading motor retailer brand – which has strong roots in motorsport and sponsors several drivers across a multitude of disciplines - organised the event to inspire and emphasise the importance of karting in motorsport as it is often a starting point for many drivers.

The event further highlighted the significance of young women receiving better access and opportunities to get involved in sport, with the brand motivated to continue shining a light on female participation following the Lionesses' European Championship win.

Alice Powell, who has competed in W Series from its inception, recently won the last race on the current W Series calendar in Hungary, putting the Click2Drive Bristol Street Motors Racing W Series Team in a solid position to compete for the team trophy over the final four rounds of the season.

Speaking on the partnership, Alice Powell, Click2Drive Bristol Street Motors Racing W Series Team driver, said: “Bristol Street Motors have set a precedent for other brands to get involved with W Series. I am really proud to be driving for their team this year and I really think that other partners should take note if they want to move into women’s sport.

“Women’s sport is growing massively, so for Bristol Street Motors to be one of the first big partners to come into W Series and really make a difference, is fantastic.”

Jessica Hawkins, fellow Click2Drive Bristol Street Motors Racing W Series Team driver, said: “If it wasn't for sponsors like Bristol Street Motors, I wouldn't be racing, so they are genuinely changing lives. Not only would I not be racing in W Series, but some BTCC drivers may not be racing, so they are certainly creating opportunities and making it easier to get into the sport.”

Tom Cummings, Creative Director at Bristol Street Motors, said: “Bristol Street Motors has been investing in motorsport for a couple of years, and days like this are all about showing the synergies between our brand and our racing teams.

“It's very important for us to showcase the brand, and how the racing teams actually work with us. We are very keen, very passionate and very highly driven, and they are the same qualities we see in our racing teams.”

Tom Ingram, Bristol Street Motors with EXCELR8 TradePriceCars.com driver, said: “Having a brand like Bristol Street Motors backing us throughout our careers is hugely important. The way that motorsport has evolved over the years has changed, as has the business world off the back of COVID.

“So having a great brand associated with us is important because it means we can concentrate on the things that really matter, like winning races, winning championships, and making sure we get the best out of the partnership for both parties.”

Bristol Street Motors recently stepped in to support Daniel Lloyd's bid to compete in the final two races of the Kwik Fit British Touring Car Championship campaign, after a crash at Oulton Park put his participation in doubt.

Daniel Lloyd, Bristol Street Motors with EXCELR8 TradePriceCars.com driver, said: “Bristol Street Motors have stepped in and have offered to help. I’m now where I need to be and it's going to allow me to finish the season, get some strong points, and hopefully help the team win the Constructors title.”

The agreement will see Bristol Street Motors become a primary backer of the #123 Hyundai for the remainder of the season.

Watch the full BTCC versus W Series race to find out who wins, here: