Bristol Street Motors Opens New £820k Renault Dacia Dealership

Bristol Street Motors Opens New £820k Renault Dacia Dealership

Bristol Street Motors has opened the doors to its latest dealership, in Plymouth, following an investment of £820,000.

It underscores the commitment of Bristol Street Motors owners, Vertu Motors, to expand its presence and enhance customer service in the region.

It is expected to create 10 new jobs over the next 12 month and is currently recruiting for a Vehicle Technician and a Parts Advisor, with further positions to be filled as the business grows.

The Renault and Dacia dealership will feature the latest new brand identity, which includes a modern and adventurous showroom design. This new look incorporates a minimalist logotype inspired by objects often found in garages and car shops, such as gears, chains, and tools, symbolising strength, reliability, and functionality.

Over the last 18 months, Vertu Motors has heavily expanded in the Southwest, most recently acquiring Rowes Garages dealerships in Plymouth, Plymstock and Truro. The new site in Plymouth Vertu’s total dealership count in the Southwest to 35, making it a key player in the region’s automotive retail sector.

Robert Forrester, CEO of Bristol Street Motors, added: “The opening of this new dealership is a testament to our ongoing commitment to the Southwest, following several acquisitions and investments in the region. We are excited to bring more job opportunities to the area and to provide our customers with a state-of-the-art facility for their Renault and Dacia needs.

“This latest site has not only expanded our footprint but has also allowed us to better serve our customers with a wider range of vehicles. We look forward to building on our success and further strengthening our presence in the region.”

Darren Goble, CMA General Manager, commented on the development: “I am incredibly excited to be at the wheel as we expand our presence in the region with this outstanding dealership. It looks fantastic, and the ideal setting to display the latest vehicles entering the market. Modern cars require a modern dealership, and this one is exceptional, with a fresh take on branding and customer experience.”