Facebook Va Va Voom campaign backs new Clio

Facebook Va Va Voom campaign backs new Clio

Renault has launched a Facebook campaign to support the release of its new Clio.

The company recently revitalised its Va Va Voom advertising drive with adverts featuring Thierry Henry, Dita Von Teese and Rihanna, and is now hoping to reach more people through social networking website Facebook.

According to Renault, the initiative will encourage users to vote on the people they believe possess 'va va voom', or a certain 'je ne sais quoi'.

Weekly winners will bag prizes such as a 3D TV, shoes and restaurant meals.

The new Renault Clio upgrades the popular range to feature new exterior and interior styling and improved fuel efficiency.

Renault UK digital communications manager David Isherwood said: "Given the British public's affection for the Renault Clio and Va Va Voom, it seemed logical for us to use Facebook as a platform to enhance our direct interaction with customers and Renault fans."

The page will also include video content from the company and will be promoted via online banner advertising.

Va Va Voom entered the Oxford English Dictionary in 2004, defined as 'the quality of being exciting, vigorous and sexually attractive'.