Fiat to release 70s-inspired 500 range

Fiat to release 70s-inspired 500 range

Fiat has announced it is to release a new range of its iconic 500 vehicles that are influenced by the 1970s, with the new cars coming in a variety of colours synonymous with the decade.

The new range will be called Colour Therapy and Fiat says it will be positioned between the Pop and Lounge specifications, with the intention of bringing back the spirit of the 1970s with a collection of vibrant colours and retro white detailing.

A unique marketing campaign is set to celebrate some of the stylish combinations that made the Fiat 500 so famous in Italy and around the world during the 1960s and 1970s, as well as highlight the car's history and heritage.

Acclaimed fashion and beauty photographer Elisabeth Hoff has been commissioned to capture the atmosphere of the '70s in her photos of the new car, which use colour blocking – comprising multiple shades of the same colour with modern highlights - to accentuate the retro feel of the line-up.

The new cars will be available in both hatchback and convertible versions, and with 0.9-litre TwinAir and 1.2-litre petrol engine options. They will also come in five unique colours: New Age Cream, Countrypolitan Yellow, Pasodoble Red, Volare Blue and Tech House Grey.

The car will receive a distinctive and unique personality thanks to distinguishing white details and will also benefit from air conditioning, white mirror covers, white wheel covers and a 'poolball' design gear knob.

Elena Bernardelli, marketing director at Fiat Group Automobiles UK, said the special colours and stylish new touches will make the Fiat 500 an even more attractive proposition for our customers.

"Tasteful features such as the white door mirror covers and poolball design gear knob in matching colour, take the popular 500 to a new level, showing just how timeless this classic city car really is," she added.

Posted by Sebastien Turkenburg