Ford boosts car sales and market share in July

Ford boosts car sales and market share in July

Ford has revealed that it saw a rise in both car sales and market share last month, thanks to the launch of new models and technological developments.

According to the manufacturer, new car sales were up in July, compared with the same month last year, while sales for the year to date have also risen by 3.8 per cent, in comparison to 2011.

Ford car sales in July were 18,527, up 1.6 per cent, from 18,245 in July 2011, while Ford car sales for this period in 2012 were 168,905, up 3.8 per cent compared with 2011.

The manufacturer's strong car sales performance is headed by the Ford Fiesta, which was again the best seller for the month as well as for the year to date.

Fiesta sales for 2012 have increased from 58,338 to 67,103, compared with the same period in 2011, while its car market share is up from 5.1 to 5.6 per cent.

Ford's car sales were up across its entire range in July, with the Ka, C-MAX, Kuga, Mondeo, S-MAX and Galaxy all recording sales increases in July, compared with the same month in 2011.

Total sales of commercial vehicles were up in July, increasing from 5,436 in July 2011 to 5,806 this year.

Mark Ovenden, Ford of Britain managing director, said the company's UK market lead remains "solid", with both car and commercial sales increasing in July.

"Propelling the increase in car share through 2012 has been a cascade of new and technologically exciting Ford products, including the award-winning 1.0-litre EcoBoost engine in Focus, which is accounting for 30 per cent of that model’s registrations," he explained.

Meanwhile the new Focus ST and B-MAX are poised for customer deliveries during the important September sales month, as well as the highly anticipated Ford Transit and Tourneo, he added.

Posted by Louise Clarke