New Peugeot RCZ up for grabs for most creative ad-maker
06/05/2010 12:54
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New Peugeot RCZ up for grabs for most creative ad-maker
Posted by Sebastian Turkenburg
Motorists are being given the opportunity to get behind the wheel of Peugeot's dynamic RCZ coupe.
The manufacturer has launched a new Facebook campaign entitled It Chooses You, in which consumers are urged to create their own advertisement where they introduce themselves to the new Peugeot model.
Those chosen to be among the most creative entrants will feature in an online advertising campaign for the RCZ and be in with a chance of winning one of the models for themselves.
Andy Goodall, internet marketing manager at Peugeot UK, commented: "The exciting RCZ Facebook competition will engage the audience, keeping them interested and excited using street-casted online ads, viral videos, e-mails and then using online ads featuring real entrants amongst all entries to win the stunning RCZ."
The new model, which was voted the Most Beautiful Car of the Year 2009 at the 25th International Automobile Festival last year, goes on sale on May 21st.
