Nissan Micra launches advertising campaign

Nissan Micra launches advertising campaign

In order to push the vehicle's 'Go Get It' attitude, the new Nissan Micra is set to see heptathlete and Olympian Katarina Johnson-Thompson as the new ambassador. 

One of the the rising stars from the 2012 Olympic Games in London, Ms Johnson-Thompson will be the new face of the Nissan Micra and will feature in a number of advertisements and idents for the vehicle. 

According to managing director of Nissan GB Jim Wright, the new Micra delivers a "confident performance" and has features which will appeal to a young female demographic. Available in two new colours for the car, the inside will also feature brand new touchscreen technology. 

“Katarina Johnson-Thompson epitomises a ‘Go Get It’ attitude and as a dedicated individual who excels in all seven of her chosen disciplines she was the perfect fit for the new Nissan Micra. She’s ambitious, tenacious and is a positive influence on and off the track. She’s the perfect ambassador for this car,” Mr Wright said. 

Posted by Louise Clark