Renault backs low-emissions campaign

Renault backs low-emissions campaign

Renault has backed a new government-led campaign that aims to promote the use of ultra-low emission vehicles in the UK.

The campaign, funded by the Office for Low Emission Vehicles (OLEV), the Society of Motor Manufacturers and Traders (SMMT) and four other vehicle manufacturers, will include radio, digital and print advertising to get the message out to the motoring public.

An online information platform will also be created in order to raise awareness of the positive impact low-emissions vehicles can have on the environment.

Ken Ramirez, Renault UK's managing director, welcomed the initiative and the government's support.

He added: "We are genuinely passionate about our industry reducing our CO2 emissions and Renault will play a major part in this drive with our zero emission range - the ultimate ultra-low emission vehicle!"

The French manufacturer currently boasts a wide range of ultra low-emission and zero emission vehicles in the shape of the Clio, Captur and Zoe

Many of the models in the Captur range emit less than 100 g/km of CO2, the Clio range emits between 110 g/km and 120 g/km of CO2, while the Zoe boasts zero emissions.

Posted by Craig Salter