Renault Clio ads enjoy viral success

Renault Clio ads enjoy viral success

Quality cars such as Renault Clios often don't need much marketing because, after all, quality will always sell well anyway.

However, the French car maker has been given a boost with the news that its recent viral video adverts garnered more than four million views on YouTube, helping showcase the vehicles even more.

The videos involved drivers pressing a made-up Va Va Voom button which then led to shocked drivers getting an eye-opening local sightseeing tour while driving around the latest iconic Clio.

As a result of having the videos posted on the firm's 'most popular' section on YouTube and being shared on sites such as Twitter and Facebook, they have enjoyed immense reach.

As a result, new interactive videos have been released which the company hopes will achieve similarly positive results.

This will allow drivers to enjoy a Va Va Voom test drive of their very own from the Clio’s passenger seat or, in reality, while sat on the sofa, or, on the move.

The 360-degree interactive version of the video will include hidden features as well as added car details.

Matt Lamprell, the firm's digital brand communications manager, said the videos have been a success in advertising the Clio to consumers.

"We were really keen to find a way to showcase the new Clio in an innovative way online," he explained.

"We’ve definitely achieved that with a phenomenal response in the first two weeks. Achieving almost four million views in such a short space of time has surpassed all our expectations.

"They went ‘viral’ with one million views within 48 hours of launch, peaking at just under a million views in a single 24-hour period over the Easter weekend."

In the newest video, 'virtual drivers' see themselves transported from a London side street to Paris where this is dancing and live music taking place.

"With this interactive version, now we're giving people the opportunity to experience a Va Va Voom test drive in New Clio for themselves," Mr Lamprell added.

"Hopefully it will be a memorable experience!"