The Community Programmes Boosted By Bristol Street Motors Trophy Tickets

The Community Programmes Boosted By Bristol Street Motors Trophy Tickets

The Peterborough Yoga United project in the stand cheering on Peterborough against Wimbledon

A raft of community programmes across England and Wales have benefitted from a special initiative introduced by Bristol Street Motors as part of its new partnership with the English Football League (EFL).

Bristol Street Motors, an automotive retail brand part of the Vertu Motors group, was named as the new title sponsor of the EFL Trophy in a multi-year deal back in November, and has since worked with a number of clubs competing in the competition to assist with their work in their local communities.

Across each round of games since the new partnership was announced, Bristol Street Motors has offered each home club with free tickets to be distributed to community groups and projects, with more than 200 individuals being given the opportunity to attend a game as a result.

Members of Wrexham’s Fit Dragons programme attend the home tie with Port Vale

Groups representing a wide cross-section of society have benefitted from the initiative, from Premier League Kicks programmes – aimed at those under 18 – at Forest Green Rovers and Portsmouth, through to a local refugee group at Accrington Stanley, and a specialist Dementia Resource Centre supported by Peterborough United.

Peterborough, one of the two teams to make it through to the Final, have also welcomed a local yoga group, in addition to participants in its Homeless Football programme, to cheer on the team at London Road throughout the competition.

Fellow finalists Wycombe Wanderers – as well as the two semi-finalists, Bradford City and Blackpool - are amongst the other teams to have taken up the offer of free tickets to boost their community work.

Peterborough and Wycombe will meet at Wembley Stadium on 7 April to see who lifts the title won last season by Bolton Wanderers, in front of a crowd of nearly 80,000.

Members of Chabad Buckhurst Hill attended a Leyton Orient game providing an encouraging and inclusive space for people of Jewish backgrounds to attend football matches and discover Judaism in a fresh environment

Robert Forrester, Chief Executive of Bristol Street Motors, said: “Although our partnership with the EFL is still very much in its infancy, having only been in place for a matter of months, there is no doubting that it has been a huge success.

"The Bristol Street Motors Trophy has allowed us to work with clubs across the country to benefit their communities and a diverse range of excellent programmes. This is particularly important to us as a company with dealerships spread nationwide, many of which are local to the clubs involved in the competition.

“To see clubs and their fans embrace our ticket initiative has been fantastic, and we look forward to working with both them and the EFL going forward.”