Vertu Motors named Motability Dealer Group of the Year

Vertu Motors named Motability Dealer Group of the Year

Vertu Motors plc, the UK’s fifth largest motor retailer, is celebrating a clutch of award wins from Motability, the Scheme which supports the independence of people with disabilities.

The North East-based motor retailer, which operates more than 120 dealerships across the UK, received both the Best Website of the Year and National Dealer Group of the Year awards as part of the Motability Scheme Dealer Awards.

Bristol Street Motors Vauxhall Newcastle, which is owned and operated by Vertu Motors plc, collected the Dealer of the Year award for the third time, beating hundreds of car dealerships that participate in the scheme.

The series of awards is intended to recognise best practice and ensure customers receive exemplary customer service from partners of the Scheme. The awards are judged on how a dealer delivers the Scheme to customers and is assessed by customer feedback and reviews of their Motability Scheme performance.

Robert Forrester, chief executive officer of Vertu Motors plc, said: “Winning these awards means a lot to all of us at Vertu Motors. Motability is an important and growing part of the business.

“We have won these awards on the back of customer experience, which comes down to the delivery of the five unteachables we emphasise within the business of character, attitude, energy, drive and talent. These are full-square in the middle of delivering that great customer experience. We need people who our customers can trust, go the extra mile for customers and have a positive attitude in what can be a stressful situation to make sure everyone has an enjoyable experience.

“I also have to give a special mention to Bristol Street Motors Vauxhall Newcastle, which has won Dealer of the Year award for the third time. The team there does an excellent job representing the manufacturer, Bristol Street Motors and Motability Scheme and should be proud of their continued industry-leading performance.”

Tom Cummings, Group Internet and Digital Marketing Manager, received the Best Website of the Year award on behalf of Vertu Motors. He said: “I’m honoured to receive this award on behalf of my colleagues for the second time. Over the past year, developing the Bristolstreet.co.uk Motability website was a key priority for us. What we found after consulting all of our Motability specialists across the Group, was that Motability clients had most of the same needs as all car buyers.

“Speaking to customers it became clear that they wanted an end to end service from an online perspective. This meant making sure they could find all the information they needed on the Motability Scheme and find the vehicles that they were looking for. It became apparent that the ability to search by different criteria to ensure the vehicle suited their individual requirements became really important as part of the build for the website.”

Peter Wilson, general manager dealer relations for the Motability Scheme, congratulated Vertu Motors on its multiple award wins saying: “These awards are the result of sustained excellent customer service provided to our mutual customers. Vertu Motors has listened to what Motability customers want and need to adapt their approach to suit them. It is this level of care which has secured numerous awards for Vertu Motors and its dealerships.”

Anyone who receives the Higher Rate Mobility Component of the Disability Living Allowance, the Enhanced Rate of the Mobility Component of Personal Independence Payment, War Pensioners’ Mobility Supplement or Armed Forces Independence Payment can exchange their weekly payment to lease a new car through the Motability Scheme. Insurance, servicing, RAC breakdown assistance and replacement tyres are included in the cost of the lease.