West Bromwich Ford sets gold standard

West Bromwich Ford sets gold standard

A West Bromwich car dealership has received a Gold Award after being presented with its fourth accolade from the Motability Operations in recognition of customer service excellence.

Bristol Street Motors Ford West Bromwich has received a Gold Award after securing its third Motability Regional Award for its work with the Scheme.

The latest accolade is part of a programme of awards from Motability Operations, which recognises and rewards outstanding customer service provided by local Motability dealerships.

Bristol Street Motors, part of Vertu Motors PLC, also won the Website of the Year award for its Motability website at Motability’s annual Dealer Awards. Vertu Motors picked up Dealer Group of the Year for the second year running in recognition of its excellence in the Motability sector.

The Dealer Awards programme is designed to reward best practice and ensure all Motability customers receive exemplary customer service across the Motability Scheme’s national dealer network. The Awards are judged on how a dealer delivers the Scheme to customers, which is assessed by customer feedback and reviews of their performance.

Tony Trueman, general manager at Bristol Street Motors Ford West Bromwich, said: “All of us at Bristol Street Motors Ford West Bromwich are incredibly proud to win this Motability Dealer Award and are pleased to be recognised for our dedication to working in partnership with Motability Operations, which is renowned for its high standards.

“I am incredibly proud of our knowledgeable Motability specialists, Lella Harding and Keri Ramsey, who ensure we consistently deliver award-winning customer service to Motability customers.

“The fact that this is the fourth award that we’ve received from the Motability Scheme demonstrates that our approach to customer service is paying off. We look forward to continuing our award-winning approach to business and customer service and to welcoming many more Motability customers through our doors.”

Peter Wilson, general manager dealer relations at Motability Operations, said: “The focus of these awards is to thank our dealer partners for providing a consistently positive customer service experience, after all, they are often the first point of contact for our customers. It’s important for us to recognise our dealer partners who go above and beyond when representing the Motability Scheme and highlight those who are setting a great example of how to do it well, like Bristol Street Motors Ford West Bromwich. Many congratulations to them on their award.”