Rich Motorsport Heritage
Founded back in 1958, the British Touring Car Championship is universally known and loved around the globe, and it isn't hard to see why.
Fast, frenetic action on track draws in huge crowds year-on-year, with race fans able to enjoy unrivalled access to the stars and cars in what has long been the most popular domestic series in British Motorsport.
It's for that reason, as well as the fact that fans can relate to the recognisable models doing battle on track, that the BTCC is only beaten by heavyweights F1 and MotoGP when it comes to trackside numbers.
In broadcast terms however, the BTCC actually has a far more impressive television package, with every race being shown on free-to-air TV rather than requiring a subscription.
*Source: Nielsen Fan Insights (January 2023): T2B Interest: United Kingdom
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