Nissan are the fastest rising automotive brand

Nissan are the fastest rising automotive brand

Nissan has been named as one of the world's most valuable brands for 2015, according to Interbrand, the class-leading brand consultancy firm.

Having been released today, the Best Global Brands Study shows that Nissan ranked 49th, an impressive climb from 56th last year and 90th in 2011, the year in which Nissan first entered the list. As a result, the Japanese giant is the fastest-growing car company in 2015.

Roal de Vries, Nissan Corporate Vice President and global head of marketing and brand strategy, said: "Nissan's rapid ascent in five short years from place 90 to now 49 shows we're playing in the right spaces and engaging with consumers while always remaining authentic. Growing a global brand that's exciting and innovative is an integral part of our company's success."

The study emphasised Nissan's strength at engaging with Millennials, effective sponsorship opportunities and customization offerings as some of the forces behind the health of the brand, and again named them a "Top Riser."

Nissan's brand value has been estimated at $9.082 billion, an increase of 19% from last year's estimated value of over $7.6 billion.

Interbrand also congratulated Nissan in their fruitful attempts to reach younger audiences thanks to sponsorship schemes, including the UEFA Champions League activation this year.

The Best Global Brands study is Interbrand's annual report on the world's biggest brands, studying the ongoing investment and management of the brand, observing financial performance, the role a brand plays in purchase decisions, and the overall brand strength.

by: Vertu Editorial